You’re receiving the complete set of daily loops for the current month, even if you purchase mid-month. That means you’ll still get all 30–31 dated loops — and because the content (aside from the “Today Is…” slide) is evergreen, you can repurpose earlier loops anytime for added engagement or conversation starters.
As a little thank-you: your first month download will include 1+ hour of bonus loops to make up for any days you missed. Pro-rating would require a full tech department… and at the moment, it’s just a designer with a vision. So, we simply add loops.
If you’d prefer new sets to arrive automatically before the 1st each month, choose the subscription option.